Job offer: Marketing and Communications Manager (Security and Reception) M/F Permanent contract Bouches-du-Rhône (13)

Based at the head office in Marseille (9th arrondissement), reporting to the Group's Marketing and Communications Director and functionally to the Managing DirectorOnet Security, you will actively contribute to the growth and development of human, electronic, and reception security activities. You will drive, structure, and deploy an ambitious, consistent, effective, and forward-looking marketing and communications strategy.

As such, your main responsibilities are as follows:

Explore, analyze and anticipate :

Monitor the market, customers, and competition.
Analyze market developments to identify new opportunities and areas of differentiation.
Conduct market research, benchmarks, and customer portfolio analyses.

Design the strategy and implement the marketing and communication plan:

Define the segmentation, positioning, and clarity of the Onet Security offering.
Build an impactful annual marketing and communication plan: operational, content, launch of offers, studies...
Implement actions: newsletters, content marketing, trade shows, customer communications, etc.
Design and launch new offerings in collaboration with business, operations, and innovation teams.
Guarantee a strong, consistent and differentiating presence across all channels.

Equipping teams and strengthening the sales force:

Design tools dedicated to sales staff: films, presentations, brochures, offer supports, sales kits, etc.
Participate in the preparation of key account bids and optimize the form of proposals.

Create powerful branded content:

Produce and distribute engaging content for our customers, prospects and partners.
Foster lively internal communications in conjunction with the Group's marketing and communications department.

Data Marketing and CRM:

Define, together with the various CRM stakeholders, the marketing data model that is useful for the business unit.
Analyze customer data, implement a 360° view, and activate marketing automation strategies.
Ensure data quality, monitor proper use of the tool, and implement related KPIs.

Orchestrating and federating :

Monitor performance indicators, analyze results and manage your operations budget.
Manage and unite a team of two employees, whose skills you are responsible for developing.

Your assets

You have a five-year degree (business school or master's degree in marketing and communication) and at least five years' experience in similar roles, ideally in a B2B environment and in the service sector.

You have a solid understanding of business, data, and customers, and know how to analyze markets and usage patterns to transform insights into concrete growth drivers. You are comfortable with digital tools, CRM systems, and omnichannel communication devices, and are skilled at leveraging customer data to improve marketing performance and customer experience.

Recognized for your leadership, team spirit, and interpersonal skills, you are proactive, pragmatic in your execution, and field-oriented. Your ability to rally teams around a common vision makes you a key player in the development of the business.

Onet has been committed to diversity and disability for many years. Onet recruits and recognizes all talents.

Our business

Onet, a French family-owned group founded in 1860, is an international player in engineering and services. Its more than 70,000 employees work every day to help create ever healthier, safer and more reliable environments.

More about Onet

Onet, a French family-owned group founded in 1860, is an international player in the engineering and services sectors. Our diversified offering (cleaning, security, reception, logistics, airport services, engineering and nuclear services, technical building maintenance) spans several countries and is based on the expertise of our 80,000 employees, representing €2.4 billion in revenue. Our mission is to deploy our energies and resources to help create ever healthier, safer, and more reliable environments. Our ambition is to strengthen our impact to become a mission-driven company.

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