Mutua Madrid Open: Onet Renews Its Partnership and Reaffirms Its Expertise in Major Events
Onet has renewed its partnership with the Mutua Madrid Open, a major tennis tournament on the ATP and WTA tours, for three years. Since 2017, Onet’s teams have supported this international event by providing cleaning services for the players, the organizers, and the public.
- - Onet
A Long-Term Partnership Supporting an Exceptional Tournament
Every spring, the Caja Mágica hosts one of the must-see events of the international clay-court season. The Mutua Madrid Open, an ATP and WTA Masters 1000 tournament, brings together the world’s top male and female players and attracts more than 380,000 spectators.
In this high-profile international setting, Onet plays a key role as an official partner and service provider. Since 2017, Onet Iberia, the Group’s Spanish subsidiary, has been providing all cleaning services for the site. This commitment was renewed in 2026 for an additional three years, a testament to the trust placed in the teams.
Beyond sponsorship, this partnership demonstrates Onet’s operational capability to ensure high-quality service in one of the most demanding and high-profile environments on the European sports calendar.
At Onet, we are committed to the effective management of highly demanding environments, where operational continuity and user experience are key. Our partnership with one of the most important tournaments on the international circuit reflects a relationship built on mutual trust and a commitment to excellence.
A large-scale human and operational mobilization
To meet the tournament’s requirements, nearly 200 staff members are on duty before, during, and after the event. Divided into several shifts (day, evening, and night), they work throughout the entire venue: bleachers, common areas, restrooms, VIP and reception areas, dressing rooms, locker rooms, practice areas, technical areas, offices, workspaces, and press areas.
The system relies on rigorous organization and ongoing coordination. Cleaning before opening, throughout the day, and restoration to original condition at the end of the tournament; restocking of paper, soap, and supplies; and rapid response to incidents or isolated instances of mess: every action helps ensure a spotless environment for the players, the organizers, and the public.
This ability to operate in real time, amid a constant flow of visitors, is one of Onet’s key areas of expertise when it comes to major events.
Proactive Planning, Responsiveness, and Operational Excellence
The success of such a system rests on three pillars: planning, foresight, and responsiveness.
Teams must constantly adapt to the uncertainties of the tournament, peaks in visitor numbers, and the specific constraints of the venue or environment.
Beyond execution, foresight thus plays a central role. In particular, the teams take seasonal factors into account—such as the high concentration of allergens typical of spring in Madrid—to prevent any impact on visitor comfort.
This constant commitment ensures that an impeccable level of service is maintained throughout the competition.
Participating in an event of this magnitude is a testament to the professionalism and experience of our teams. When the venue is bustling with activity—with thousands of spectators and a perfectly coordinated operation—it becomes clear that every detail matters and that our work contributes to the event’s overall success.
A showcase of Onet's expertise
For Onet, the Mutua Madrid Open is much more than just a sporting event. It serves as a true showcase of the company’s expertise in managing complex, high-profile environments.
In a context where the user experience is at the heart of expectations, the quality of cleaning services directly contributes to the tournament’s image.
Comfort, safety, and the smooth flow of people through spaces: these are all elements that may go unnoticed but are essential to the event’s success.
This collaboration also exemplifies the Group’s core values: high standards, commitment, and a dedication to service.
Through this renewed partnership, Onet demonstrates its ability to support some of the most demanding international events, where quality of execution, responsiveness, and operational excellence go hand in hand.
Onet Iberia
Onet Iberia has been operating in Spain for 30 years, providing cleaning, maintenance, support services, logistics, waste management, medical and social services, and technical solutions for businesses and institutions. The company draws on the expertise of its employees and a strong regional presence.
Key Figures for 2025
Expertise
- Cleanliness
- Technical Cleanliness
- Waste management
- Maintenance
- Logistics
- Reception Services
- Personal Services
Business Sectors
- Health
- Retail
- Logistics
- Pharma
- Agribusiness
- Entertainment
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